Wayfinding Signage Going Up in Downtown Toccoa

New signage around the Toccoa area will seek to point people towards downtown.

Main Street Toccoa is currently in the midst of constructing wayfinding signage for downtown in seven different locations around Toccoa.

Funding for the signage came through a grant for Tourism Product Development from the Georgia Department of Economic Development.

Toccoa Main Street Director Connie Tabor said the goal of these signs is to draw people towards downtown Toccoa by literally pointing them in the right direction.

“We have heard over the years from various citizens and visitors alike that they have a hard time finding downtown,” said Tabor. “Especially if you are not from Toccoa, you do not know where downtown is.”

Tabor said that crews put up the first two signs this week.

“We have two that have been constructed and they are located across from the fire department on Doyle Street and across from the Schaefer Center and First Citizens Bank, again on Broad Street, so they are sort of across from each other, directing people to Doyle Street, to where the restaurants and shopping areas are located, as well as the museum,” said Tabor.

According to Tabor, plans are to construct five more of these signs later this month.

The other locations for the wayfinding signage will be on the corner of Pond and Currahee streets, on the greenspace located between Big A Road and Currahee Street, on the greenspace located between Big A Road and Highway 17, the corner of Tallulah and Currahee streets, and on Highway 123 near the Currahee Vineyard and the Jeanette Jamieson Intersection.

Sign design was based on drawings from the Department of Community Affairs Downtown Design Studio and Craig R. Thurmond and Associates.

Tabor said the Toccoa Downtown Development Authority was also instrumental in the overall sign color and site selection for the project.

She went on to say that the project would not be possible at all without the support of the Georgia Department of Economic Development through both funding and guidance.

“Wayfinding signage is such a key element for connecting a visitor to the community’s tourism attractions,” said Cindy Eidson, Tourism Product Development Director at the Georgia Department of Economic Development.  “After seeing this need, Toccoa worked to place the wayfinding signage through GDEcD’s (TPD) grant.  With this new tourism product, visitors to Toccoa can easily find their destination and can discover all of Toccoa’s community assets.”